Posts Tagged ‘Bayerische Motoren Werke’

BMW the company’s history began in 1916, and in mainland China, the translation for early on, the company’s first is an aircraft engine manufacturer, 1917 or a limited liability company, 1918 more the name Bavarian engine manufacturing companies limited by shares and listed on the stock exchange.
BMW is short for Bayerische Motoren Werke. In the initial stage, the company mainly devotes to aircraft engine research and development and the production.
BMW’s blue and white symbol symbolizes the propeller of rotation, this is what the company the early history of portraiture. But current BMW President, said people are correct always thought that the blue and white, it should sign is the propeller is, the headquarters of the BMW in Munich, Germany’s state of Bavaria, and Bavarian state flag is blue white alternate with, BMW’s name and the Bavarian engine company, BMW is representative of the Bavarian, represents the most exquisite engine technology in Germany.
BMW in 1923, the first a BMW motorcycle come out. Five years later in 1928, BMW bought the Hector car factory, and this started in the production of cars.
Later, BMW will many car manufacturing history masterpiece into the market, the products have stimulated a strong feelings and people’s desire, cast the BMW car manufacturer company as the outstanding reputation.
BMW group today with high-grade brand high growth at present, BMW group is the world’s most successful and benefit the best car and motorcycle manufacturers.In 2002, the company successfully sold more than 1 million a BMW and MINI cars, sales record of brand first hit one million units; In the motorcycle business and sold more than 92000 vehicles, creates the sales record. In the world, BMW group’s employees more than 100000 people.
Consistent with high-grade brand as this, it is the base of enterprise success. BMW group owns the BMW and MINI and Rolls-Royce (Rolls-Royce) three brands.
These brand occupies a small car to top luxury cars from all segments of the market of the high-end, make the BMW group will become the world’s only a focus on high-end cars and motorcycle manufacturers. High-grade means “value-added”. BMW group brand each have clear brand image, the products design aesthetics, move feeling and dynamic performance, technology content and the overall quality of the products with rich connotation, therefore, the brand can offer users the added value of practical. On this basis, BMW group to expect higher profit margins, which continue to keep the bike, and ensure that the company non-profit growth in the future the independent status.
BMW group will carry out clear long-term premium brand strategy, in a few years, it will be reflected in the scope of products and market on the offensive.
Pay attention to all brand uniqueness in at the same time, BMW group will through the introducing new products into new areas, and put the company series product promotion to more new market. By this, the company will be entered a brand-new realm.
In 2008, BMW group sales about 1.4 million cars, achieve 40% increase. In the same year, the group’s annual sales will break 50 billion euros.
BMW’s three major luxury department as one of the brand, not only in the domestic market share of new car high market share and popularity, and in the second hand car field are also introduced a brand used car service–BMW “honour to choose”, BMW honour choose used car is the BMW group in 2003 in global luxury
brand of the first global unified used car certification project. In December 2005, BMW in China started the BMW honour choose used car certification project. At present, the country had been 40 BMW authorized dealers to provide the service.